ICE Barcelona 2026

The Game Silo is heading to ICE Barcelona 2026! From January 19–21, 2026, at the Fira Barcelona Gran Via, The Game Silo is attending as a VIP for the global iGaming industry showcase! ICE is a place where companies looking to secure their position in the industry, show their competitive edge, attract new business go to and meet new and old faces.

Industry Diversity

ICE is described as the place "where the world of gaming goes to do business". It is expected to host over 65,000 visitors from more than 180 nations, facilitating roughly 1.5 million business meetings over three days. Talk with CEOs, ministers, and policy architects. Engineers and behind the scenes teams. The diversity is vast, and we are right in the middle of it all.

The Game Silo breaches a couple of genres, not just games, as it would seem from our name. The Game Silo is part of an ecosystem, a finely tuned tried-and-tested solution that handles acquisition, retention, reactivation, conversion and gamification. We basically deal with shuffling players back to your site and converting them.

Sounds easy, but I can tell you, the several systems that do this in our solution are often compared to herding a barrow full of frogs to market.

Meeting Scarcity

We were told that over 85% of attendees consider the event "critical-to-attend," with nearly 70% of visitors making a purchase from an exhibitor they met on-site. However, we have so many ways to reach out to us, why not drop us a line and beat the queue? Linkedin or our contact form is just as valid, if not a bit more sincere right?

The event serves as more than just a booze up, showcasing more than 25,000 new products. Emerging tech like ours and the latest advancements in AI-driven personalization, blockchain security, and omnichannel solutions that bridge land-based and online gaming. With some of our good friends going it is always nice to meet face to face, discuss future plans and make this industry great again!

Looking forward to seeing you all there and keep tuned for our next post, Retention KPI's for 2026!